What’s October’s most lovable holiday? Sweetest Day, and this year it falls on Oct. 16. Visit your local Strack & Van Til Food Market for everything you need to celebrate.

Add a bit of romance with fresh flowers or pick up a plant for that special someone with a green thumb. A dozen classic roses are $7.99 or choose a more upscale bouquet of a dozen roses for $15.99. Select a unique mixed bouquet that includes poms, lilies, roses and more, mix ‘n’ match fresh stems including  hydrangea, Oriental lilies and carnations or opt for floral varieties from the “3 for $12” section.

“All bouquets can be wrapped as a gift or arranged by Strack & Van Til trained and knowledgeable floral designers,” says Floral Department Director Jen Knoche. “Handcrafted designs are available for grab ‘n’ go and custom order or may be ordered online at”

For an extra festive touch, the Floral Department has balloons in all shapes and sizes, and “sweets for your sweet” – chocolate from Fannie May. Pixies and Colonials 14 -ounce boxes will be Buy One, Get One Free.

Continue the Sweetest Day theme and treat your honey to wine and dinner. Create a romantic meal at home, featuring surf and turf made with Certified Angus Beef – the best beef in the Midwest – from the Strack & Van Til Meat & Seafood Department. The tender, juicy, mouthwatering taste of Certified Angus Beef is sure to win your sweetie over.

“Only the best cuts can be called Certified Angus Beef, the most luxurious beef available,” Meat Department Director Gary Teachman explains. “To earn the name Certified Angus Beef, each cut must meet stringent quality standards, including abundant marbling, appearance and tenderness.”

This week, Certified Angus Beef Filet Mignon is $15.98 per pound or just $7.99 per 8-ounce serving. Take your dinner game to another level by adding delicious lobster tails for $23.96 per pound or about $5.99 for each 4-ounce tail.

For something a little different, enjoy a loin lamb chop from Chiappetti or a Strus Veal Porterhouse steak. No matter what you choose, rest assured your Sweetest Day dinner will be delicious.

And speaking of dinner, don’t forget wine and cheese pairings to make it extra special. Pick up specialty cheeses from the Strack & Van Til Deli Department.

“Complement a favorite red, white or sparkling wine with delicious cheese,” says Deli Department Director Kristin Snow. “Try a nutty Asiago with a Cabernet Sauvignon, a rich and buttery Gouda with your favorite Chardonnay, and a Bleu Cheese or Gorgonzola with a Riesling or spread on your favorite steak.”

Sweetest Day is also an ideal time to purchase wine. From Oct. 13 through 19, mix or match any six or more 750-ml or 1.5-liter bottles of Strack & Van Til’s extensive wine selection including reds, whites and roses, and get 20% off the retail shelf price. For your convenience, Strack & Van Til offers six-pack cloth bags free to safely carry your wine selections.

“No matter what your individual taste, we have the perfect wine selection for your Sweetest Day celebration or any occasion,” notes Strack & Van Til Sales Manager Mike Nisevich.