Privacy Policy

Personal Information We Collect and Why We Collect It

“Personal Information” is information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, to you. Personal Information does not include information that is publicly available, de-identified, or aggregated.

The chart below summarizes the types of Personal Information we collect and why we collect it. Please note that the specific Personal Information we collect about you depends on the nature of your relationship with us.

Category of Personal Information	Examples	Purpose(s) For Collection
Identifiers	Name, alias, postal address, date of birth, phone number, unique personal identifier, online identifier, internet protocol address, email address, account name, driver’s license number, or other similar identifiers	● To allow you to participate in the features we offer on the Services ● To process your orders and any returns/refunds ● To maintain your accounts with us ● To communicate with you, including about our products and services, updates to our terms and policies, and to obtain your feedback ● To send you marketing materials and advertisements ● To send you company news, updates, information related to our product or service offerings, etc. ● To allow you to participate in promotions, sweepstakes, contests, and loyalty programs ● Auditing, research and analysis, to maintain and improve the Services, and for any other internal business purposes ● To detect and prevent fraud against you and/or us
Personal Records	Name, signature, address, telephone number, date of birth, state identification card number, insurance policy number, education, employment, employment history, bank account number, credit card number, debit card number, or other financial information, medical information, or health insurance information. Some Personal Information included in this category may overlap with other categories.	● To allow you to participate in the features we offer on the Services ● To process your orders and any returns/refunds ● To maintain your accounts with us ● To show you relevant ads while you browse the internet or use social media ● To send you company news, updates, information related to our product or service offerings, etc. ● To allow you to participate in promotions, sweepstakes, contests, and loyalty programs ● Auditing, research, and analysis, to maintain and improve the Services, and for any other internal business purposes ● To detect and prevent fraud against you and/or us
Commercial Information	Products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies, purchase channel, communication channel preferences, coupon and loyalty program usage, information from surveys, promotions and product reviews	● To allow you to participate in the features we offer on the Services ● To process your orders and any returns/refunds ● To provide you with products, services, advertisements and recommendations ● To help you find relevant products and services more quickly ● To tailor our communications and advertisements ● To provide customer service and support ● To send you company news, updates, information related to our product or service offerings, etc. ● To allow you to participate in promotions, sweepstakes, contests, and loyalty programs ● To improve the Services, and our products, services, marketing and advertising ● Auditing, research and analysis, to maintain and improve the Services, and for any other internal business purposes ● Alerting you about a product safety announcement or recall or correction of an offer, promotion or advertisement ● To detect and prevent fraud against you and/or us
Internet or Other Electronic Network Activity Information	Browser type and language, operating system, internet or mobile network provider, website access time, duration of visit, referring website address, browsing and search history on our websites, webpages viewed immediately before and after our websites, information related to your interactions with our websites, social media pages, emails, online chat, text message communications, and advertisements	● To allow you to participate in the features we offer on the Services ● To facilitate, manage, personalize, and improve your website or app experience ● To provide you with products, services, coupons, and recommendations ● To show you relevant ads while you browse the internet or use social media ● To improve the Services, and our products, services, marketing and advertising ● To send you company news, updates, information related to our product or service offerings, etc. ● To allow you to participate in promotions, sweepstakes, contests, and loyalty programs ● Auditing, research and analysis, to maintain and improve the Services, and for any other internal business purposes ● To detect and prevent fraud against you and/or us
Geolocation Data	Your physical location based on information you provide, or inferred from your device location or IP address	● To allow you to participate in the features we offer on the Services ● To process your orders and any returns/refunds ● To provide you with appropriate products, services, coupons and recommendations ● To show you relevant ads while you browse the internet or use social media ● To improve the Services, and our products, services, marketing and advertising ● Auditing, research and analysis, to maintain and improve the Services, and for any other internal business purposes
Audiovisual Information	Audio recordings of customer service calls, video, license plate scans, or similar information	● To provide you with customer service ● For safety, security, and fraud prevention ● To improve our products, services, and the Services
Communications with Us	The contents of your communications with us via phone, email, text message, chat, or other means (such as survey responses, product reviews, and comments on social media pages or other digital properties)	● To communicate with you, including about our products and services, to provide answers to your questions, and to obtain your feedback ● To provide customer service and support ● To improve the Services, and our products, services, marketing and advertising
Inferences About You from Any Other Category of Information We Collect	Information reflecting your preferences, characteristics, trends, or attitudes	● To provide you with appropriate products, services, and recommendations ● To improve the Services, and our products, services, marketing and advertising ● To provide you with a better website or app experience ● Auditing, research and analysis, to maintain and improve the Services, and for any other internal business purposes ● To detect and prevent fraud against you and/or us

How We Collect Your Personal Information

Information that You Provide

We may collect your Personal Information when you shop in our stores or online, register for a Strack & Van Til account, use our website or one of our mobile applications, sign up for our programs, memberships, offers, or sweepstakes, take a survey, connect with us on social media, use the Services, contact us about a purchase, or otherwise communicate with us in any way.

Information Collected Automatically

Strack & Van Til, our service providers, and third-party services with which we partner automatically collect certain Personal Information about you when you access or use the Services, including:

• Cookies, Web Beacons, and Similar Technologies. We may use automated tools, such as cookies, to collect information about you. Cookies are small data files that are stored on your device by your web browser. They are often used by websites to recognize a returning user’s device, record user preferences, track the pages a user clicks while visiting the website, and identify the website a user visited immediately beforehand. Cookies and other automated tools help us recognize you and customize or personalize your shopping experience, the content you see on our Services, and advertisements you see online. Most web browsers accept cookies by default, but you may be able to adjust your browser settings to remove or reject cookies. Please note that blocking cookies may affect the availability and functionality of certain Services.
• Location Information. We may collect information about your location for purposes such as verifying your location and delivering or restricting content, including third-party ads, based on your location. We may use GPS software, geo-filtering and other location-aware technologies to obtain this information. Our store finder feature uses information about your device location (based on IP address or GPS, as applicable), or your account information, to suggest appropriate store locations.
• Device and Usage Information. When you access our Services, we automatically collect information such as your browser type, IP address, referring/exit pages, operating system, date/time stamps, and related data. For example, we may use analytics tools that collect information about the use of our websites and user traffic. When you use our mobile apps, we collect information such as your device type, model, identification numbers assigned to your mobile device, mobile network information, and website or app usage behavior.

Information We Obtain from Other Sources

Our service providers may collect Personal Information on our behalf in the course of providing their services to us. We may also obtain Personal Information about you from business partners, resellers and third parties, some of which may sell the information to us. To understand your rights and choices regarding Personal Information collected by other companies, please consult the privacy policies of the businesses that you interact with. Some features of our Services allow your friends and family to share your information with us. For example, if someone ships a product to you, they provide us with your name, address, and phone number.

Website Analytics

We use web analytics services, including Google Analytics, to help us understand how visitors use the Services and how they interact with our advertising on other websites or mobile apps. For more information on how Google Analytics uses data collected through the Services, visit: www.google.com/policies/privacy/partners/. To opt out of Google Analytics cookies, visit https://tools.google.com/dlpage/gaoptout/.

Do Not Track Signals

Your web browser may have settings that allow you to transmit a “Do Not Track” signal when you visit various websites or use online services. Like many websites, the Strack & Van Til websites are not designed to respond to “Do Not Track” signals received from website browsers.

Targeted Advertisements

We may contract with vendors to collect information about your online use and interactions with our Services over time and across other websites. These companies use the information they collect to serve ads that are targeted to your interests when you browse the internet or use social media.

Some of the advertisers and service providers that perform advertising-related services for us may participate in the Digital Advertising Alliance (“DAA”) AdChoices Program and may display an Advertising Option Icon for Interest-based Ads that links to an opt-out tool which allows you to make certain choices regarding targeting. You can learn more about the DAA web AdChoices Program here and its opt-out program for mobile apps here. In addition, certain advertising networks and exchanges may participate in the Network Advertising Initiative (“NAI”). To learn more about opting out of targeted advertising using the NAI tool, visit here. Please note that opting out of one or more NAI or DAA members only means that those selected members should no longer deliver certain targeted ads to you, but does not mean you will no longer receive any targeted content and/or ads (e.g., from other ad networks).

How We Share Personal Information

We may disclose your Personal Information as described below:

• Our Parent and Affiliates. We may disclose your Personal Information to our parent company or affiliated entities, who may collect and share the Personal Information described in this Privacy Policy with their parent, subsidiary, and affiliate entities.
• Service Providers. We may disclose your Personal Information to service providers that help us do things like improve our services, fulfill orders, process your payments and requests, verify your information, monitor activity on our Services, conduct fraud prevention, provide analysis and analytics, maintain databases, administer and monitor emails and marketing, serve ads on our Services or third-party websites, host our websites and mobile applications, conduct market research, or send you information regarding our products or Services or those of other companies with whom we conduct business, and otherwise operate our business.
• Third-Party Partners. We may engage with various third-party partners for marketing and advertising purposes, to provide joint services (such as co-branded online shopping experiences or linked loyalty programs), to improve our products and services, or to provide you with other products and services that may interest you. From time to time, we also share information with data brokers, aggregators, and exchanges. In some cases, these third parties may provide us with monetary or other consideration in exchange for the Personal Information we provide to them.
• Legal Process and Emergency Response. We may also disclose Personal Information if we have a good-faith belief that it is necessary or authorized under the law or to protect our customers, the public, or our business.
• Business Transfers. Your Personal Information may be disclosed as part of a corporate business transaction, such as a merger, acquisition, or joint venture, or for the financing or sale of Strack & Van Til assets and could be transferred to another party as one of the business assets in such a transaction. Personal Information may also be disclosed in the event of insolvency, bankruptcy, or receivership

Strack & Van Til Loyalty Program

We offer loyalty programs, including Strack & Van Til Rewards Program (“Loyalty Program”), that use information collected through enrollment and participation in the program(s) to provide rewards and/or exclusive discounts or offers to program members. As an enrolled Loyalty Program member, you may receive special offers, targeted digital deals, membership discounts on certain products and/or services, entry into sweepstakes and the chance for additional rewards. You may also have the option to link your Loyalty Program account to loyalty programs offered by some of the brands with which we partner, in which case Strack & Van Til and our partner brand(s) will share information relating to your participation in the linked accounts. In order to provide you with these special offers and discounts, we collect the information you provide upon enrollment in the Loyalty Program (which includes your first and last name, date of birth, address, telephone number, and email address) as well as information related to the purchases you make with your Loyalty Program membership account. The information we collect may be used for any purpose described in this Privacy Policy, including to market our products or services, to offer or alter loyalty program benefits and special promotions based on account activity, volume of purchases, geographic location, or other non-discriminatory factors. The information we collect may also be used to contact you regarding any matter related to your account, your interactions with us, or our Loyalty Programs. Even if a member opts out of marketing communications, the account may continue to receive other communications related to our Loyalty Programs.

Participation in our Loyalty Program is governed by specific terms. Please review the applicable Terms of Use for more information.

Your Choices About Communications From Us

We give you choices about the information we collect and how we communicate with you.

• Printed Materials. To opt out of receiving our printed marketing materials at your postal address, such as advertisements, flyers or postcards, contact Strack & Van Til Customer Service by calling 1-888-896-8307; emailing strackandvantil@s-vt.com; or contacting us in writing at the mailing address below (via certified mail, return receipt requested). Please be sure to include your name and mailing address exactly as they appear on the printed marketing materials you received.
• Emails. To opt out of receiving our marketing materials via email, please click on the unsubscribe link at the bottom of the email that was sent to you or update your email preferences within your Strack & Van Til online account. If you opt-out of our marketing email communications, we may still send you email messages related to your account or purchases with us. Unsubscribing from our marketing emails will not affect the level or quality of service we provide to you
• Phone Communications. To opt out of receiving calls from our live representatives by telephone, contact Strack & Van Til Customer Service by calling 1-888-896-8307; emailing strackandvantil@s-vt.com; or contacting us in writing at the mailing address below (via certified mail, return receipt requested). If you have consented to receive prerecorded voice messages or text messages, you may opt out of receiving them by using the method provided in the prerecorded voice message or text message or by contacting us at the address below.

Strack & Van Til Mobile App

You have the option to initiate a request for deletion of your mobile app account by clicking on “Delete Account” from within the app’s account settings menu. Please note that because we use a single sign-on for both our mobile apps and our website accounts, if you choose to delete your mobile app account, you will no longer be able to access any account-based features through our website. An account deletion request initiated through our app will not apply to the following information:

• Information needed to complete a transaction with you
• Loyalty program information
• Purchase histories, warranty and recall information, and any other information needed to be retained for legal, regulatory, contractual, or auditing purposes
• Information collected or processed through means other than our Apps
• Information needed to prevent fraud and protect our legitimate interests
• Archived or backup data, and any Personal Information that does not prove commercially reasonable to delete

Alternatively, if you wish to continue shopping with us online, but merely want to deactivate the app, you can stop all collection of information via the Strack & Van Til mobile app by uninstalling the app. To uninstall an app, follow the instructions from your operating system or device.

Additionally, you may be able to exercise specific privacy choices relating to our mobile app, such as enabling or disabling certain features (e.g., location-based services, push notifications, accessing calendar/contacts/photos, etc.), by adjusting the permissions in your mobile device and/or the app’s settings. Beware that if GPS location services are disabled, other means of establishing or estimating location (e.g., connecting to or proximity to wi-fi, Bluetooth, beacons, or our networks) may persist. Some mobile app-related tracking technologies can only be disabled by uninstalling the app.

Third-Party Interactions

For your convenience, the Services may from time to time include links to websites or services that are owned and/or operated by third parties. This Privacy Policy does not apply to those websites or services, and Strack & Van Til is not responsible for the content or privacy practices of any linked websites or services that are operated by third parties. Please review the privacy policies of the websites you visit to learn more about how the operators of those sites handle your Personal Information.

The Services may also include functionality that allows certain kinds of interactions between our Services and a third-party website, platform, tool, application or other service. For example, when you register for certain H Services, you may have an option to use your Facebook, Google or other account provided by a third-party site or application to facilitate the registration and log-in process, or otherwise link accounts. If you choose to use these third-party services to access or use our Services, we may receive information from these third parties. When you use these third-party services, you are using their services and not ours. You should review the applicable third-party privacy policies before using such third-party services.

Co-Branded Areas

Certain areas of select Services may be branded in association with third parties (“Co-Branded Areas”). If you visit Co-Branded Areas, register for communications from a third party, purchase products and/or services through a Co-Branded Area, communicate with such third parties or download their content or applications, you may be providing your information to both us and the third party. Personal information you provide through a Co-Branded Area will be subject to this Privacy Policy and/or the third party’s privacy policy, depending on which policy is linked from the pages you visit.

Charitable Partnerships

At Strack & Van Til, we care about the things our customers care about—health care, education, the arts, leisure and recreation, the environment, economic opportunity, civic improvement—and we give generously to projects and organizations that support these goals.

From time to time, we post information on the Services about charitable organizations with which we partner, which may include links allowing donations. Information you provide to a charity is subject to its terms of service and privacy policy. In some cases, some information you provide to make a donation may be shared with us by the charity. Charities that share information in this way are required to notify you of that practice in their privacy policies. We appreciate you keeping our community strong and welcome any questions about our charitable giving or how you can get involved.

Security

At no cost to you, we take reasonable measures to protect your Personal Information from loss, theft, misuse, unauthorized access, disclosure, alteration, and destruction. Nevertheless, transmission via the Internet and online digital storage are not completely secure and we cannot guarantee the security of your Personal Information.

Notice to International Visitors

The Services are directed solely to residents of the United States. If you access the Services from outside the United States, we may transfer, process, and store such information in the United States and other countries. By using the Services, you consent to the transfer to, and to the processing and storage of your information in, countries outside of your country of residence (including the United States), which may have different data protection laws than those of the country in which you reside.

Information Pertaining to Children

The Services are not directed to children, and we do not knowingly collect or solicit Personal Information online from children under the age of 13.

Changes to this Privacy Policy

This Privacy Policy is subject to change at our discretion. We will indicate changes to the Privacy Policy by updating the “Effective Date.” Your use of any Services after any update to this Privacy Policy will constitute your acceptance of the changes. On July 31, 2024, we changed our Privacy Policy to clarify the types of Personal Information we collect about you, the ways we collect your information, and how we use and share your information.

Contact Us

If you have questions or comments about this Privacy Policy or other privacy-related matters, you may contact us as follows:

Mailing Address: Strack & Van Til Food Market, 2244 45^th St., Highland, IN 46322

Online: https://www.strackandvantil.com/contact-us/

Phone: (219) 924-7588